Practice Free MCE-Con-201 Exam Online Questions
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A . Individual ID
- B . Contact ID
- C . Campaign Member ID
- D . External ID
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A . Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- B . Personalization Strings still allow PII to be displayed within an email.
- C . Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- D . Tokenized Sending should be combined with field-level data encryption for additional security.
Northern Trail Outfitters (NTO) sends emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A . From the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section and select the HTML email from the ‘define email’ link.
- B . Create a Triggered Send and on the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section, then select the Triggered Send email.
- C . Create a Triggered Send and from a Sender Profile properties page, enable ‘Custom Reply Mail Management Settings’, ‘Use Auto Reply’ and ‘Reply using triggered send’ options, then select the Triggered Send email.
- D . Open Admin > Account Setting page in Email Studio and in the ‘Auto Reply Email’ section, select ‘Custom’ and paste the HTML email code into the text area field.
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities, so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A . Create a new business unit for the new brand.
- B . Request a second SAP for the existing business unit.
- C . Request a Private Domain to be added to the existing business unit.
- D . Implement a new SSL Certificate for the new brand.
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A . Leverage personalization strings within the email template to pull in language-specific content.
- B . Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- C . Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
- D . Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.
Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A . Use Automation Studio with a random split activity.
- B . Create a random data extension within Email Studio.
- C . Create a random data extension within Contact Builder.
- D . Use Journey Builder with a random split activity.
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A . Email Sends will fail if the Contact ID or Lead ID is not included.
- B . Tracking Data will not be returned to the Sales Cloud email recipient.
- C . The customer will be able to use Reports and Campaigns as audiences.
- D . The customer will be unable to use synchronized data extensions.
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A . Recent Email Send Report
- B . Data Views
- C . Send Log
- D . Tracking Extract
Northern Trail Outfitters is looking to personalize their SMS messages.
Which data source is supported to personalize messages?
- A . Population in Contact Builder
- B . Mobile Connect Demographics
- C . Data Designer Attribute Group
- D . Profile Attributes
Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?
- A . Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.
- B . Encrypted fields will show unencrypted values in standard records.
- C . Only list-based sending is supported by Field-Level Encryption.
- D . Separate encryption keys are required for each business unit.