Practice Free MCE-Con-201 Exam Online Questions
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact’s property interest. The data model has a relationship between Contact → Person Account → Real Estate Agent → Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A . Use Automation Studio and Salesforce sends with campaign as an audience.
- B . Use Automation Studio to prepare personalization data and initiate journey.
- C . Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D . Use send from Salesforce CRM and Salesforce report to prepare personalization data.
Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members.
Which integration should allow NTO to select an audience of these subscribers?
- A . Behavioral Triggers
- B . Advertising Studio
- C . Marketing Cloud Customer Data Platform
- D . Contact Builder Attribute Groups
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A . Send Logs
- B . Data Views
- C . Tracking Extracts
- D . Scheduled Reports
A customer’s web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
- A . Enable the package for all business units in the Marketing Cloud account.
- B . Create a separate installed package for each individual web form.
- C . Instruct the web team to store the client ID and secret in the client-side code.
- D . Ensure the package scope includes Read and Write permissions for data extensions.
Northern Trail Outfitters has recently configured Mobile Connect and wants to perform single send-outs from within Mobile Connect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A . A field of Locale type containing the country code
- B . A field of Text type containing the country code plus mobile number
- C . A field of Locale type containing the locale code
- D . A field of Phone type containing the mobile number
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A . Smart Capture form on website
- B . Salesforce Triggered Sends
- C . File import to data extension
- D . Batch file dropped to SFTP
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?
- A . Set File Naming Pattern to %%AUTOMATED_FILENAME%%
- B . Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
- C . Filename is automatically passed to Import Activity with File Drop Automations
- D . Check the ‘Use filename from Automation’ checkbox
Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A . Journey Settings > No re-entry
- B . Contact Evaluation > Evaluate new records only
- C . Contact Evaluation > Evaluate all records
- D . Journey Settings > Use email attribute from Contacts