Practice Free MCE-Con-201 Exam Online Questions
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A . Run a SQL Query at 12:30 a.m. to create a suppression list.
- B . Run an Import Definition at 12 a.m. to create a suppression list.
- C . Create a Journey Goal to exit subscribers from the Journey.
- D . Create and enable a BLOCKOUT window in MobileConnect.
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?
- A . Event Notification Service
- B . Platform Events API
- C . Data View Export with every send
- D . Data Retrieves on the Send Object
After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
- A . Report is saved in Standard Salesforce folder.
- B . Required profile attributes are properly mapped.
- C . Sendable Data Extension is saved in the Salesforce Data Extension folder.
- D . Email Address column is included in the report used for sending.
Northern Trail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A . %%view_as_webpage%%
- B . %%view_email_url%%
- C . %%vawp%%
- D . %%view_online%%
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO’s marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A . Set up and pull data from a SendLog Archive Data Extension.
- B . Filter data using a Filter Activity on SendLog Data Extension.
- C . Set up and pull data from _Sent and _Subscriber Data Views.
- D . Set up and pull data from Tracking Extracts in Automation Studio.
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A . Configure Contact Builder to automatically generate a unique subscriber key.
- B . Define the subscriber key as a unique value that does not relate to a specific channel.
- C . Regularly merge duplicate contacts to keep tracking data accurately.
- D . When using an external database of record, utilize that system’s identifier as the contact key.
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A . API User checkbox is selected; no roles are assigned to user.
- B . API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.
- C . API User checkbox is deselected; Marketing Cloud Viewer role is applied.
- D . API User checkbox is deselected; all available roles are assigned to user.
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended?
- A . Create additional attribute fields in the main contact data extension.
- B . Create a new data extension and link it to the other data extension.
- C . Create new Salesforce data and link it to the other data extensions.
- D . Create a new data extension and link it as a new population.
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)
- A . Synchronized Data Sources only push data every 15 minutes
- B . ContactID was used as Subscriber Key
- C . Email Address was used as Subscriber Key
- D . Individual Level Tracking was not selected in Marketing Cloud Configuration
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended?
- A . Create this as a Journey Data Source via Journey Builder.
- B . Push each new record into Marketing Cloud via Platform Event API on form submit.
- C . Perform a daily bulk export to SFTP for import via Automation.
- D . Recreate this external web form inside Marketing Cloud.