Practice Free MCE-Con-201 Exam Online Questions
A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A . User device data is unavailable in Contact Builder for up to 48 hours
- B . All mobile app users will create additional Contacts in Marketing Cloud
- C . Existing users will create additional Contacts in Marketing Cloud
- D . Newly registered users will create additional Contacts in Marketing Cloud
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me."
How should they set this up?
- A . Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- B . Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- C . Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- D . Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?
- A . Lookup AMPscript function
- B . LookupRows AMPscript function
- C . Dynamic Content Block
- D . Enhanced Dynamic Content Block
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A . Import File > Data Extract > File Transfer > Import File
- B . File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- C . Import File > Query > Data Extract > File Transfer > Import File
- D . File Transfer > Import File > Data Extract > File Transfer > Import File
Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A . What the offer will be
- B . When to send the email
- C . Who the offer comes from
- D . How to determine engagement
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?
- A . Orders should be set up to allow injection upon update in Connect Configuration
- B . The associated Contact should be updated to be injected.
- C . Synchronized Data Sources poll changes every 15 minutes at the quickest.
- D . Orders are not being updated from not meeting criteria to meeting criteria
A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?
- A . Publication list
- B . Exclusion data extension
- C . Auto-suppression list
- D . Suppression list
A customer wants to report on ‘Not Sent’ contacts in Journey Builder.
Which method should be used?
- A . Use the standard report ‘Subscribers Not Sent to’.
- B . Use an automation with Tracking Extract.
- C . Create an Analytics Builder Discover report.
- D . Query the _sent Data View for the contact’s send status.
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named ‘Region’ associates a subscriber to a geographical region.
How could they ensure subscribers with a matching ‘Region’ Profile Attribute value are available in each BU?
- A . Create a list in each BU and add subscribers with a matching Region to the list.
- B . Create a measure for each corresponding ‘Region’ Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C . Open the Profile Attribute Properties for the ‘Region’ Profile Attribute and select the ‘Filter Subscribers by Attribute’ option.
- D . Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
- A . Report Definition Activity
- B . SendLog Extract
- C . Data Extract Activity
- D . SQL Query Activity