Practice Free MCE-Con-201 Exam Online Questions
Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
- A . SSJS platform function ParseJSON
- B . TransformJSON() AMPscript Function
- C . BuildRowSetFromJSON() AMPscript Function
- D . ParseJSON content block with Content Builder
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out".
How could this behavior be corrected?
- A . Ensure the DNS Record Redirect is correctly configured
- B . Ensure the two phrases are added to a filtered keyword list
- C . Ensure the two phrases are added to the "Filtered Keywords" data extension
- D . Ensure "Common Misspellings" is selected as one of the Reply Filters
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A . Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
- B . Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- C . Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- D . Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A . Create and execute a SQL Query against the _Click data view
- B . Create and execute a Tracking Extract
- C . Create and execute a Subscriber Engagement report
- D . Create and execute a Data Filter on the _Click data view
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A . Web Analytics Connector
- B . Report Studio
- C . Interaction Studio
- D . Datorama
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A . A common field like Physical Address for Contact Key.
- B . A number field such as subscriber’s phone number for Contact Key.
- C . An email address for Contact Key.
- D . A GUID or another generated ID for Contact Key.
Every day at 3 a.m., Northern Trail Outfitters’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day’s marketing campaigns. The size of the file varies depending on the previous day’s tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A . Scheduled Automation > File Transfer > Import > Series of Query Activities
- B . Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- C . Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- D . Triggered Automation > Import > Data Extension Extract > Marketing Journey
Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?
- A . In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
- B . In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
- C . In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
- D . In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A . Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- B . Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- C . Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D . Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Northern Trail Outfitters’ marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A . Data Filters
- B . Attribute Groups
- C . Publication Lists
- D . Query Activities