Salesforce Marketing Cloud Engagement Developer Exam Info and Questions Sharing

Understand Salesforce Certified Marketing Cloud Engagement Developer Exam Info

The Salesforce Marketing Cloud Engagement Developer certification is for professionals seeking to demonstrate their expertise in developing customized solutions within the Salesforce Marketing Cloud ecosystem. Tailored for developers with hands-on experience, this exam validates a strong foundation in data modeling, programmatic development, API integrations, and data management within Marketing Cloud.

Number of Questions: 60 multiple-choice/multiple-select + 5 unscored
Duration: 105 minutes
Passing Score: 63%
Registration Fee: US$200
Retake Fee: US$100

Master Salesforce Certified Marketing Cloud Engagement Developer Exam Topics

The Salesforce Certified Marketing Cloud Engagement Developer exam covers five core knowledge areas. Here’s a breakdown of each section and what you should focus on:

1. Data Modeling (14%)
Understanding of contact model and data extensions
Relational data modeling with primary keys, sendable/non-sendable DEs
Linking subscriber data and creating efficient data relationships

2. Programmatic Languages (35%)
Expertise in AMPscript and Server-Side JavaScript (SSJS)
Writing dynamic, personalized content in emails, landing pages, and SMS
Debugging and optimizing scripts for performance

3. API (22%)
Working knowledge of REST and SOAP APIs
Authentication, data retrieval, and campaign execution via API
Integrating Marketing Cloud with external systems

4. Data Management (22%)
Data import/export automation
Data filters, segmentation, and queries in Automation Studio
Managing subscriber preferences and profile attributes

5. Security (7%)
IP whitelisting, SFTP security, and data encryption
Understanding roles, permissions, and user access management

Who Should Take Salesforce Certified Marketing Cloud Engagement Developer Exam?

This exam is ideal for developers who:

Have at least 1 year of hands-on experience with Salesforce Marketing Cloud and its associated tools.
Have successfully completed the Salesforce Certified Marketing Cloud Email Specialist certification.
Possess a solid understanding of data structures, AMPscript, SSJS, and REST/SOAP APIs used in Marketing Cloud development.

Earning the Salesforce Marketing Cloud Engagement Developer certification showcases your ability to design and build robust, scalable solutions within Marketing Cloud using scripting languages and APIs. To succeed, candidates should:

Gain hands-on experience in AMPscript, SSJS, REST/SOAP APIs
Familiarize themselves with the Data Designer, Journey Builder, and Automation Studio
Practice with sample questions and real-world use cases

Whether you’re a freelance developer or part of a larger marketing operations team, this certification can significantly boost your credibility and career prospects in the Salesforce ecosystem.