Practice Free Salesforce Certified Marketing Cloud Engagement Developer Exam Online Questions
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email.
Which two steps should be performed to achieve this objective? Choose 2
- A . Request the Impression Tracking feature be enabled on the account
- B . Include the functions BeginImpressionRegion and EndImpressionRegion
- C . Configure dynamic content block in Content Builder
- D . Add a unique identifier in the HTML tags within the generated content
How can SSJS variables be referenced for content personalization? Choose 1.
- A . <ctrl:eval>variableName</ctrl:eval>
- B . <ctrl:var name="variableName" />
- C . <ctrl:field name="variableName" />
- D . <ctrl:eval name="variableName" />
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.
Which encryption method should NTO use?
- A . Encrypted Data Sending
- B . Field-Level Encryption
- C . Tokenized Sending
- D . Transparent Data Encryption
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
- A . Email Address
- B . Contact Key
- C . Subscriber Key
- D . Subscriber ID
In what order is AMPscript evaluated before an email is sent?
- A . Subject Line, HTML Body, Text Body
- B . HTML Body, Text Body, Subject Line
- C . Text Body, HTML Body, Subject Line
- D . HTML Body, Text Body, Text Body
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
- A . To decrypt the import file on the Enhanced FTP server.
- B . To move the import file from the Safehouse to Marketing Cloud.
- C . To decrypt the import file on the Safehouse.
- D . To move the import file from the Enhanced FTP server to the Safehouse
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud.
Which feature could they use to personalize emails from an external data source?
- A . External Objects
- B . Tokenized Sending
- C . Salesforce Shield
- D . Single Sign-On
A developer wants to build an email that dynamically populates the physical address of a company’s locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?
- A . %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
- B . %% [ SET @address – field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%
- C . %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
- D . %: SET @address = Lookup(”Building_locations”, Address”, ”id”@id) ] %%
A developer wants to configure an automation to import files placed on the SFTP shared by a customer’s data vendor. The automation will start when a file matching a specific naming pattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file.
Which substituon string represents the name of the file?
- A . %%FILENAME%%
- B . %%TRIGGER_FILENAME%%
- C . %%FILENAME_FROM_TRIGGER%%
- D . %%FILENAME_FROM_IMPORT%%
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio.
How should the developer optimize the query?
- A . Configure a longer timeout period within Administration in Automation Studio.
- B . Use intermediate tables to break queries into smaller parts.
- C . Ensure all SQL Query Activities are in the same step in the automation.
- D . Limit joins to the INNER JOIN within all SQL Query Activities.