Practice Free Salesforce Certified Marketing Cloud Engagement Consultant Exam Online Questions
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A . In Automation Studio, use verification activity to verify engagement or email in journey A: Qeuery engagement data extension for journey B injection.
- B . In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.
- C . In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.
- D . In journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A . List model and Groups in Single Send Journeys.
- B . Attribute group in Contact Builder for segmentation.
- C . Relational data extensions with primary keys to match subscribers with their data
- D . Data Extension Entry Source in journey Builder with a filter
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A . Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- B . Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- C . Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- D . Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A . Use exclusion lists for the send – excluding those that already were sent the email
- B . Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- C . Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D . Use SQL Query to filter the audience into a new data extension that is upserted every day
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer’s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A . [email protected]
- B . [email protected]
- C . [email protected]
- D . A [email protected]
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A . Import the identified subscribers into a list when creating the send.
- B . Create an exclusion data extension populated with the identified subscribers.
- C . Query contacts from the Einstein Engagement Frequency data extension when creating the send.
- D . Create a suppression list populated with the identified subscribers.