Practice Free Salesforce Certified Marketing Cloud Engagement Consultant Exam Online Questions
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A . Use personalization strings created by selecting the data extension.
- B . Use AMPscript variables created from each field in the data extension.
- C . Use Dynamic Content rules to select a content area for each subscriber.
- D . Use Guide Template Language created for each field in the data extension.
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A . Email
- B . CRM ID
- C . Mobile Device ID
- D . Loyalty Program Number
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? Choose 2 answers
- A . Dynamic Content
- B . AMPscript
- C . Personalization Strings
- D . External Content
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A . Import File > Data Extract > File Transfer > Import File
- B . File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- C . Import File > Query > Data Extract > File Transfer > Import File
- D . File Transfer > Import File > Data Extract > File Transfer > Import File
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there’s a limit to the number of timet a particular image asset can be chosen for a customer?
- A . Ask the content team to create more images in order to diversify the asset pool.
- B . Set a Fallback Asset.
- C . Utilize Einstein Engagement Frequency to send the emails less often.
- D . Set Fatigue Rules for the product Asset Classes.
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
- A . Journey Data
- B . Salesforce Data
- C . Contact Data
- D . Entry Data
Northern Trail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A . Configure Multi-Org settings to account for two production instances in Setup.
- B . Rename and delete sandbox synchronized data extensions before connecting.
- C . Remove existing user mappings, attribute mappings, and tracking subscriptions.
- D . Update query activities that reference the synchronized data extensions.
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A . Mobile Studio
- B . Advertising Studio
- C . Google Analytics 360
- D . Einstein Engagement Scoring
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made? Choose 2 answers
- A . They may utilize an external FTP site.
- B . The directory Is unable to be used by another File Drop Automation.
- C . The directory used by the file trigger should be inside the import directory.
- D . The directory cannot contain more than five file triggers.
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A . Refresh Mobile Filtered List and Outbound Send
- B . Import Mobile Contacts and Outbound Send
- C . Refresh Mobile Filtered List and Send SMS
- D . Import Mobile Contacts and Send SMS