Practice Free Salesforce Certified Marketing Cloud Engagement Consultant Exam Online Questions
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A . Text Response
- B . Info Capture
- C . Outbound
- D . Data Capture
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A . Configure the Contact Extract Activity in Automation Studio
- B . Query the _Subscriber Data View and Extract it weekly
- C . Query the _Contact Data View and transfer it weekly
- D . Schedule the Contacts Counts Standard Report
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A . Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B . Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C . Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- D . Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
- A . A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
- B . A nonprofit organization that sends roughly 50,000 newsletter emails per month.
- C . A growing retailer that currently leverages Marketing Cloud’s MobileConnect and MobilePush.
- D . A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A . Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- B . Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- C . Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D . Replace the current data extension with a new data extension configured with a Retention Period.
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A . Keyword opt in and SMS Messaging
- B . Smart Capture and Triggered email messaging
- C . CloudPages opt in to Event Journey
- D . Existing Email Event Notification Subscription
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO’s e-commerce platform – Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A . Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- B . Establish data relationships and create Data Filters for the marketer to modify.
- C . Create SQL Query Activities for the marketer to modify.
- D . Link the data extensions in an Attribute Group.
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A . Configure Contact Builder to automatically generate a unique subscriber key.
- B . Define the subscriber key as a unique value that does not relate to a specific channel.
- C . Regularly merge duplicate contacts to keep tracking data accurately.
- D . When using an external database of record, utilize that system’s identifier as the contact key.
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A . Journey settings > No re-entry
- B . Contact Evaluation > Evaluate new records only
- C . Contact Evaluate > Evaluate all records
- D . Journey Settings > Use email attribute from Contacts
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
- A . All Subscribers, since these are synchronized in real time
- B . Import from Salesforce Report in Automation Studio
- C . Event Data from the Entry Event in Journey Builder
- D . Synchronized Data Extensions with a filter