Practice Free Salesforce Certified Marketing Cloud Engagement Consultant Exam Online Questions
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A . Send Logs
- B . Tracking Extracts
- C . Contact History
- D . _Send Data Views
Northern Trail Outfitters’ marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A . Data Filters
- B . Attribute Groups
- C . Publication Lists
- D . Query Activities
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named ‘Region’ associates a subscriber to a geographical region.
How could they ensure subscribers with a matching ‘Region’ Profile Attribute value are available in each BU?
- A . Create a list in each BU and add subscribers with a matching Region to the list.
- B . Create a measure for each corresponding ‘Region’ Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- C . Open the the Profile Attribute Properties for the Region’ Profile Attribute and select the ‘Filter Subscribers by Attribute’ option.
- D . Select ‘Define Subscriber Filter’ for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
- A . SSJS platform function ParseJSON
- B . TransformJSON() AMPscript Function
- C . BuildRowSetFromJSON() AMPscript Function
- D . ParseJSON content block with Content Builder
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A . Use the WSProxy via SSJS to deploy the email after capturing form data.
- B . Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- C . Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D . Use a Triggered Send Data Extension to capture form data and deploy the email.
Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to ‘shipped’ that day through a journey.
Which two methods should be used to filter entry into the journey? Choose 2 answers
- A . Filter Activity
- B . Entry Source Filter
- C . SQL Query
- D . Decision Split
A customer wants to reports on ‘Not Sent’ contacts in Journey Builder.
Which method should be used?
- A . Use the standard report ‘Subscribers Not Sent to’.
- B . Use an automation with Tracking Extract.
- C . Create an Analytics Builder Discover report.
- D . Query the _sent Data View for the contact’s send status.
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers’
- A . Behavioral Triggers
- B . Advertising Studio
- C . Markating Coud Customar Data Platform
- D . Contact Builder Attribute Groups
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A . Configuration Manager
- B . Change Sets
- C . Deployment Manager
- D . Ant Migration Tool
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A . Population in Contact Builder
- B . MobileConnect Demographics
- C . Data Designer Attribute Group
- D . Profile Attributes.