Practice Free Salesforce Certified Marketing Cloud Engagement Consultant Exam Online Questions
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles’
- A . Publication list
- B . Exclusion data extension
- C . Auto-suppression list
- D . Suppression list
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?
- A . Field-Level Encryption doesn’t support segmenting, filtering, or querying encrypted fields.
- B . Encrypted fields will show unencrypted values in standard records.
- C . Only list-based sending is supported by field-Level Encryption.
- D . Separate encryption keys are required for each business unit NTO …. Field_Level
Encryption for
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact’s property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A . Use Automation Studio and Salesforce sends with campaign as an audience.
- B . Use Automation Studio to prepare personalization data and initiate journey.
- C . Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D . Use send from Salesforce CRM and Salesforce report to prepare personalization data.
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect? Choose 3 answers
- A . Long and Short Codes are not available for all countries.
- B . NTO would be charged by mobile operators directly for messages.
- C . Inbound messaging only works with local Long or Short Codes.
- D . Not all countries are supported by MobileConnect.
- E . Opting in for messages can only be done via inbound message.
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?
- A . Individual ID
- B . Contact ID
- C . CampaignMember ID
- D . External ID
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A . Report Studio
- B . Web Analytics Connector
- C . Interaction Studio
- D . Datorama
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A . Verification Activity
- B . Script Activity
- C . Query Activity
- D . Stop Activity
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A . Salesforce Campaign Entry Source on the Lead Object
- B . Salesforce Data Entry Source on the Contact Object
- C . Salesforce Data Entry Source on the Account Object
- D . Welcome Email Configuration on the Account Object
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A . SOAP API Calls updating objects
- B . CreateSalesforceObject() AMPscript
- C . Login Calls
- D . Bulk API
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? Choose 2 answers
- A . Suppression List
- B . Publication List
- C . Auto-Suppression List
- D . Domain Exclusion