Practice Free MCE-Admn-201 Exam Online Questions
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent
How could the admin ensure send data is recorded?
- A . Send logging is enabled for the send
- B . Correct Send Log template is selected
- C . Send Logging is available for A/B tests
- D . Data retention settings is specified
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration.
The admin then receives the following error message:
– Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings
What action should correct the issue?
- A . Apply the Marketing Cloud for AppExchange User option as well
- B . Reset al passwords to force new tokens
- C . Apply the appropriate user mappings in the CRM configuration
- D . Apply the administrator and Marketing Cloud Administrator permission sets to user
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A . Einstein STO
- B . Engagement Split
- C . Wait Until Date
- D . Join
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A . Cloud Pages URL AMP script function
- B . Web Analytics Connector
- C . Link Wrapping
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A . Configure the business unit data retention setting to 12 months
- B . Configure the Enterprise wide default retention to one year
- C . Set inactive date to be automatically cleared after one year, but is recoverable
- D . Apply a row based retention to each data extension as it is created, set to 12 months
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
- A . Facebook and Twitter
- B . Facebook
- C . Google and Facebook
- D . Twitter
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
- A . Selected SFTP folder
- B . Original SFTP folder
- C . Target Data Extension
- D . Safehouse
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
- A . MobilePush was enabled by mistake, which consumes Super Messages when not in use.
- B . Each email consumes five super messages when sending below a certain threshold.
- C . The majority of NTO’s subscriber base is in the United States.
- D . A multiplier is applied to each SMS message based on the destination country
What storage model should be used if a subscriber has more than one value for an attribute?
- A . Profile Attribute
- B . Data Extensions
- C . Publication Lists
- D . Lists
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A . A Assign a role to the business unit
- B . Set default permissions with the restrictions on the business unit
- C . Apply a permission set to the business unit
- D . Disable the permissions directly within the business unit