Practice Free MCE-Admn-201 Exam Online Questions
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A . 15-digit contact ID
- B . Numeric Subscriber ID
- C . 18-digit Contact ID
- D . Email Address
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO’s brands?
- A . NTO requires SSL certificate configurations for Content Builder and Portfolio images
- B . Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
- C . Multiple brand logos must be accommodated in an email header
- D . A new sender profile needs to be leveraged for sending transactional emails
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A . Subscriber
- B . Link
- C . Email
- D . Account
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A . Select one of the Predictive Algorithms then click Deploy
- B . Click Deploy and results are available immediately
- C . Select the channels (Emails, Push, SMS) to report on then click Activate
- D . Click Activate and wait for an email notification
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A . Content Builder
- B . Einstein Send Time Optimization
- C . Audience Builder
- D . Einstein Email Recommendations
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality? Choose 2 answers
- A . Ensure a Custom response is enabled for Automated Response in Reply mail Management
- B . Verify Reply Mail Management has been enabled in the account
- C . Select Unsubscribe Manual requests in Reply Mail Management
- D . Select Delete Auto-Replies and Out-of-Office mail Management
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A . Overwrite
- B . Add Only
- C . Add/Update
- D . Update Only
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not.
There are two existing data model Orders:
– Customers contains information about subscribers including Email Address, First Name, Last name.
– Orders contains information about the orders and includes the unique identifier of the customer
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers
- A . Link the Customers data extension to the data model using Customer ID
- B . Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- C . Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- D . Link the Customers data extension to the data model using Email Address
Northern Trail Outfitters’ employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A . Import employee email addresses into All Subscribers with an "Active status
- B . Ensure employees have opted in to the test email list or data extension
- C . Ask employees to use personal email addresses instead of corporate email addresses
- D . Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A . Remove nonessential data for marketing purposes.
- B . Identify and assign appropriate keys to tie records together.
- C . Normalize data and fields to prevent redundancy.
- D . Ensure all available data is included.
- E . Ensure every data source has a sendable field.