Practice Free MCE-Admn-201 Exam Online Questions
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? Choose 2 answers.
- A . Use Data Designer to link student and alumni data to the contact record.
- B . Create an Import Activity to import alumni data into Salesforce Report.
- C . Create list attributes to store student data from the Sales Cloud.
- D . Use Synchronized Data Sources to data from the Sales Cloud.
A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?
- A . Status is changed to Active and the bounce count is unchanged
- B . Status is changed to Held for 72 hours and the bounce count is set to Zero
- C . Status remains as Bounced the bounce count is unchanged
- D . Status is changed to Active and the bounce count is set to Zero
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A . Publication Lists
- B . Subscriber Keys
- C . Profile Center
- D . Send Logging
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes.
Their German business unit is configured with the SAP domain de.ntomarketing.com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
- A . Purchase a new SAP for de-special.ntmarketing.com
- B . Purchase a new private Domain for use in Cloud Pages
- C . Cloud Pages must use the SAP domain
- D . Cloud Pages must use pages.ntmarketing.com
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member’s renewal date. Email #2 will be sent one week prior to the member’s renewal date. Email #3 will be sent on the member’s renewal date. A master audience is updated in real time via the API.
Which steps should be included in the customer’s automation?
- A . Import File Activity > three Send Activities to the master data extension.
- B . Three Send Activities to the master data extension.
- C . Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- D . Three Filter Activities > three Send Activities to the filtered audiences.
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
- A . Content Builder Settings
- B . Emails Studio Settings
- C . Account Settings
- D . Campaign Settings
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A . Image URLS are wrapped with the appropriate brand URL
- B . The out-of-the-box profile center will display NTO branding
- C . A different click domain can be used for each brand
- D . A Dedicated IP is automatically warmed up
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social
media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A . Bitly URL Shortener
- B . Facebook ad manager
- C . Login detail for each social media account
- D . Google URL shortner
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers
- A . Creating users and assigning roles which meet their job functions
- B . Creating a SMS message and sending a mobile campaign
- C . Classifying sends and defining parameters for email sends
- D . Building the data structure used to store audience information
- E . Importing data into contacts using the Data Loader
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain.
Which two data would still exist in the account? Choose 2 answers
- A . Contact data in sendable data extensions
- B . Contact data in non-sendable extensions
- C . Contact-specific data at the job level
- D . General tracking data at the job level