Practice Free Marketing Cloud Account Engagement Specialist Exam Online Questions
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A . Form Handler
- B . Form
What will undelete a prospect?
- A . If the deleted prospect is imported into Pardot with the same email address
- B . If the deleted prospect visits a web page
- C . If the deleted prospect re-converts by filling out a form with the same email address
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
- A . All prospects on the recipient list
- B . All prospects in the program
- C . All prospects new to the program
- D . All prospects on the suppression list
An administrator wants to create a list that contains all prospects who complete the Contact Us form,
but will later remove any prospects if they become marked as opted out. If a prospect later opts back
in, they should be added back to the list.
How should the list be created?
- A . Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren’t opted out.
- B . Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
- C . Use a completion action on the form to automatically add anyone who completes it to the list.
- D . Use table actions to add prospects to the list if they’ve filled out the form, but haven’t opted out from communications.
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?
- A . Edit an existing default account field m Pardot and map it to the account file m Salesforce.
- B . Make no changes. Only default account fields can sync to Pardot.
- C . Create a custom account field in Pardot and map it to the account field in Salesforce.
- D . Map the account field in Salesforce to a contact field that is already syncing with Pardot.
Which adheres most closely to email sending best practices?
- A . When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
- B . Establish a consistent, predictable cadence for your email communications.
- C . Send plain text only emails in order to increase engagement rates.
- D . Make sure that all emails have a high image-to-text ratio.
What is the best practice when users leave the company and have assigned prospects?
- A . Reassign all prospects in the CRM
- B . Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
- C . Delete the user from Pardot
- D . All of the above
- E . A&B
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
- A . Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B . Disable Visitor Activity Throttling and send autoresponder emails after every submission
- C . Attribute all prospect activities to prospect record after every submission
- D . Execute form handler in real time after every submission