Practice Free Marketing Cloud Account Engagement Specialist Exam Online Questions
Why should you set a form to Always Display?
- A . To always show the form when someone returns to the page.
- B . To get a higher form conversion rate
- C . To prevent spammers from filling out the form
- D . To ensure the prospect gets scored and graded.
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
- A . Only pass on leads that are very active on your site no matter the company profile.
- B . Implement a blended lead scoring and grading system.
- C . Automatically assign all leads to sales reps in a round-robin system.
- D . Add more landing pages and forms to your site to increase the number of conversion opportunities.
What information cannot be displayed as a graph (line or bar) on the dashboard?
- A . Prospects Created
- B . Conversions
- C . Opportunities Created
- D . Opportunities Lost
- E . All Prospects
What can the GoToWebinar connector do?
- A . Register prospects for GoToWebinar events
- B . Display how long a prospect watched a webinar
- C . Automatically pull in prospects who exist in GoToWebinar but not Pardot
- D . Display registrations and attendance as activities
- E . Pulls in Pardot emails to use in GoToWebinar
A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
- A . Maintain the initial value upon subsequent form submissions
- B . Always display even if previously completed
- C . Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- D . Include "Not you?" link to allow visitors to reset the form
A client submits their Pardot form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?
- A . The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
- B . The ’email’ form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
- C . The client did not un-pause the completion actions.
- D . Kiosk mode was enabled on the form, so completion actions did not run.
A marketing user wants prospects to be added to a list when they click on a link in a list email.
Where would this action be added in order to add the prospect to the specific list?
- A . On the ‘Sending’ tab of the email template
- B . On the Testing’ tab of the email template
- C . On the Testing’ tab of the list email
- D . On the ‘Sending’ tab of the 1st email
Your client wants to filter out their own IP address that is currently skewing their results.
What do you recommend they use?
- A . An Automation Rule
- B . Add rules to the Pardot tracking code.
- C . Completion Actions with a filter
- D . Visitor Filters
There are absolutely no restrictions on how you assign custom users abilities.
- A . True
- B . False
A user creates and resumes a new automation rule.
Which two statements are true about that rule? Choose 2 answers
- A . The rule will run once and must be re-run for prospects to match again.
- B . The rule will continuously look for prospects who match the criteria.
- C . The rule will evaluate their entire prospect database for matches.
- D . The rule will unmatch prospects that no longer match the criteria.