Practice Free Marketing Cloud Account Engagement Specialist Exam Online Questions
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am – 4pm M-F)."
The drip logic is outlined below:
Start Step 1: Send email "Welcome."
Step 2: Pause 3 days.
Step 3: Send email "Getting Started."
Step 4: Pause 7 days.
Step 5: Send email "Tech Setup."
Step 6: Pause 7 days.
Step 7: Send email "Complete Configuration."
EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
- A . The prospect will receive the email Monday.
- B . The prospect will receive the email Friday.
- C . The prospect will receive the email Tuesday.
- D . The prospect will receive the email Saturday.
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers
- A . The Lead and Contact fields must have the same API name.
- B . The Pardot field must be mapped to the Salesforce field.
- C . The Lead and Contact fields must have the same Salesforce field label.
- D . The Pardot field must be a drop-down field.
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
- A . Landing page error
- B . Unsubscribed from email
- C . Assigned to a user
- D . Webinar attended
- E . Form submission
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
- A . A completion action on the form submission
- B . A dynamic list used to send list emails using the email template
- C . An automation rule with a Match All match type
- D . An automation rule with a Match Any match type
What does Pardot set on visitors’ browsers to track their activities?
- A . UTM Parameters
- B . Tracking Pixels
- C . Cookies
- D . Google Analytics Tracking Code
LenoxSoft’s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process? Choose one answer
- A . Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
- B . Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
- C . Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
- D . Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer
- A . Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
- B . Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
- C . Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
- D . Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
Which Salesforce custom fields will sync with Pardot?
- A . Custom Record Type fields
- B . Custom Prospect fields
- C . Custom Account fields
- D . Custom Opportunity fields
What must be created in order to send an autoresponder?
- A . Test email
- B . One-to-one email
- C . Email template
- D . List email
A mailable prospect is on the recipient list for a list email send. When viewing the prospect’s activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A . Refer to the Pardot recycle bin to see if the prospect was deleted.
- B . Check that the Pardot prospect has a value for the default field email address’.
- C . Refer to the list email send report to see if a suppression list was used.
- D . Determine if the prospect has a valid "Assigned User" to send the email from.