Practice Free C_C4H63_2411 Exam Online Questions
Question #11
What do you need to configure in order to send data from SAP Customer Data Platform to a target system?
- A . REST APIs
- B . Events
- C . Segments
- D . Actions
Correct Answer: D
D
Explanation:
In order to send data from the SAP Customer Data Platform to a target system, you need to configure ‘Actions’. Actions are a part of the outbound integration capabilities of the SAP Customer Data Platform. They are used to define the specific operations that should be performed with the data, such as sending it to a target system. This is done by configuring the action to connect to the target system’s API, defining the data payload, and specifying when the action should be triggered. The SAP Customer Data Platform allows for the creation of custom actions or the use of pre-built actions for common tasks1.
Reference = The explanation provided is based on the information available in the SAP Help Portal documentation for the SAP Customer Data Platform
D
Explanation:
In order to send data from the SAP Customer Data Platform to a target system, you need to configure ‘Actions’. Actions are a part of the outbound integration capabilities of the SAP Customer Data Platform. They are used to define the specific operations that should be performed with the data, such as sending it to a target system. This is done by configuring the action to connect to the target system’s API, defining the data payload, and specifying when the action should be triggered. The SAP Customer Data Platform allows for the creation of custom actions or the use of pre-built actions for common tasks1.
Reference = The explanation provided is based on the information available in the SAP Help Portal documentation for the SAP Customer Data Platform
Question #12
Which of the following are functionalities of the Event Playground? Note: There are 2 correct answers to this question.
- A . Recording results of test event runs and exporting them as a JSON
- B . Allowing input of data at each step after the test event is run to verify alternative outcomes
- C . Showing logs and errors at each step of the pipeline, in both table format and JSON
- D . Ingesting a test event with test values provided via a dedicated form
Correct Answer: C D
C D
Explanation:
The Event Playground in the SAP Customer Data Platform includes functionalities that allow for the ingestion of a test event with test values provided via a dedicated form. It also shows logs and errors at each step of the pipeline, presented in both table format and JSON. This enables users to track and understand results and failures, locate data processing issues, and identify connector problems1.
Reference = Event Playground | SAP Help Portal
C D
Explanation:
The Event Playground in the SAP Customer Data Platform includes functionalities that allow for the ingestion of a test event with test values provided via a dedicated form. It also shows logs and errors at each step of the pipeline, presented in both table format and JSON. This enables users to track and understand results and failures, locate data processing issues, and identify connector problems1.
Reference = Event Playground | SAP Help Portal
Question #13
Which functionalities are always used when ingesting customer data into SAP Customer Data Platform? Note: There are 2 correct answers to this question.
- A . Source applications
- B . Segments
- C . Audiences
- D . Events
Correct Answer: A D
A D
Explanation:
The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile.
Reference = SAP Customer Data Platform | SAP Help Portal, How does SAP Customer Data Platform do it? – SAP Learning
A D
Explanation:
The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile.
Reference = SAP Customer Data Platform | SAP Help Portal, How does SAP Customer Data Platform do it? – SAP Learning
Question #14
What does the Activities tab in the customer dashboard show to the user? Note: There are 2 correct answers to this question.
- A . An activity timeline showing the customer’s past activities
- B . The customer’s calculated indicators
- C . The amount spent in the customer’s last order
- D . A customer engagement chart showing the times of day and days of the week the customer is most active
Correct Answer: A D
A D
Explanation:
The Activities tab in the customer dashboard of the SAP Customer Data Platform provides users with a visual representation of customer interactions. It includes an activity timeline that displays the customer’s past activities, offering insights into their engagement history. Additionally, it features a customer engagement chart that illustrates the times of day and days of the week when the customer is most active, aiding in understanding the customer’s behavior patterns.
Reference = This explanation is based on the information available in the SAP Help Portal and SAP Learning Journeys, which describe the functionalities of the Activities tab within the customer dashboard12.
A D
Explanation:
The Activities tab in the customer dashboard of the SAP Customer Data Platform provides users with a visual representation of customer interactions. It includes an activity timeline that displays the customer’s past activities, offering insights into their engagement history. Additionally, it features a customer engagement chart that illustrates the times of day and days of the week when the customer is most active, aiding in understanding the customer’s behavior patterns.
Reference = This explanation is based on the information available in the SAP Help Portal and SAP Learning Journeys, which describe the functionalities of the Activities tab within the customer dashboard12.
Question #15
Which of the following steps to create an action are supported in SAP Customer Data Platform? Note:
There are 2 correct answers to this question.
- A . Defining a scheduled polling to execute the action
- B . Defining a name, category, processing purpose, and a description for the action
- C . Dragging and dropping a JSON file that contains the schema structure onto the canvas
- D . Defining a name, data type, processing purpose, and a description for the action
Correct Answer: B
B
Explanation:
When creating an action in the SAP Customer Data Platform, it is supported to define various parameters for the action. This includes setting a name for the action, selecting an action category, choosing processing purposes, and optionally entering a description. These steps are part of the initial settings when adding an action and are crucial for categorizing and defining the purpose of the action within the platform.
Reference = The steps for creating an action, including defining its name, category, processing purpose, and description, are detailed in the SAP Help Portal’s guide on adding an action1.
B
Explanation:
When creating an action in the SAP Customer Data Platform, it is supported to define various parameters for the action. This includes setting a name for the action, selecting an action category, choosing processing purposes, and optionally entering a description. These steps are part of the initial settings when adding an action and are crucial for categorizing and defining the purpose of the action within the platform.
Reference = The steps for creating an action, including defining its name, category, processing purpose, and description, are detailed in the SAP Help Portal’s guide on adding an action1.
Question #16
Which of the following roles for console users are available in SAP Customer Data Platform? Note: There are 3 correct answers to this question.
- A . Customer Service Representative
- B . System Administrator
- C . Delegated Administrator
- D . DPO Specialist
- E . Marketeer
Correct Answer: B D E
B D E
Explanation:
The SAP Customer Data Platform provides various roles for console users to manage and interact with the platform effectively. The System Administrator role encompasses comprehensive platform administration tasks, including user administration. The DPO Specialist is responsible for managing processing purposes and ensuring compliance with data protection regulations. The Marketeer role focuses on engagement strategies and managing customer segments, activities, and CX flows. These roles are designed to cater to different aspects of customer data management and platform operations.
Reference = This information is sourced from the SAP Help Portal, which details the roles and permissions associated with the SAP Customer Data Platform1.
B D E
Explanation:
The SAP Customer Data Platform provides various roles for console users to manage and interact with the platform effectively. The System Administrator role encompasses comprehensive platform administration tasks, including user administration. The DPO Specialist is responsible for managing processing purposes and ensuring compliance with data protection regulations. The Marketeer role focuses on engagement strategies and managing customer segments, activities, and CX flows. These roles are designed to cater to different aspects of customer data management and platform operations.
Reference = This information is sourced from the SAP Help Portal, which details the roles and permissions associated with the SAP Customer Data Platform1.
Question #17
Which of the following can be configured as part of the customer schema within SAP Customer Data Platform? Note: There are 2 correct answers to this question.
- A . Activity indicators
- B . Activities
- C . Segments
- D . Profile entity
Correct Answer: B D
B D
Explanation:
Within the SAP Customer Data Platform, the customer schema can be configured to include various elements. Specifically, ‘Activities’ and ‘Profile entity’ are two components that can be configured as part of the customer schema. The ‘Profile entity’ is a collection of attributes associated with the customer’s identity, which includes both predefined attributes and custom attributes that can be added as needed. On the other hand, ‘Activities’ refer to the actions or events associated with the customer, which can also be defined and included in the customer schema12.
Reference =
SAP Learning: Using Customer Schema1.
SAP Help Portal: Customer Schema2.
B D
Explanation:
Within the SAP Customer Data Platform, the customer schema can be configured to include various elements. Specifically, ‘Activities’ and ‘Profile entity’ are two components that can be configured as part of the customer schema. The ‘Profile entity’ is a collection of attributes associated with the customer’s identity, which includes both predefined attributes and custom attributes that can be added as needed. On the other hand, ‘Activities’ refer to the actions or events associated with the customer, which can also be defined and included in the customer schema12.
Reference =
SAP Learning: Using Customer Schema1.
SAP Help Portal: Customer Schema2.
Question #18
What are the three core pillars of SAP Customer Data Platform? Note: There are 3 correct answers to this question.
- A . Modulate
- B . Optimize
- C . Activate
- D . Respect
- E . Unify
Correct Answer: C D E
C D E
Explanation:
The three core pillars of the SAP Customer Data Platform are designed to provide a comprehensive framework for managing and leveraging customer data effectively.
These pillars are:
C. Activate: This pillar emphasizes the platform’s capability to utilize customer data to drive personalized engagements across various channels. Activation involves leveraging the unified customer profiles to trigger relevant actions, communications, and experiences tailored to individual customer needs and preferences.
D. Respect: Central to the SAP Customer Data Platform, this pillar underscores the importance of managing customer data with respect to privacy and consent. It involves ensuring that all customer data is collected, stored, and used in compliance with data protection regulations and individual consent preferences, fostering trust and transparency in customer relationships.
E. Unify: This pillar focuses on the platform’s ability to consolidate data from multiple sources into a cohesive and comprehensive view of the customer. Unification involves integrating disparate data silos to create a single, unified customer profile that provides a 360-degree view of each customer, enabling more informed decision-making and personalized customer experiences.
Together, these pillars form the foundation of the SAP Customer Data Platform’s approach to customer data management, supporting businesses in delivering personalized, respectful, and cohesive customer experiences.
Reference: SAP Customer Data Platform documentation on the platform’s core capabilities and principles.
Best practices for leveraging the core pillars of the SAP Customer Data Platform to enhance customer engagement and data management strategies.
C D E
Explanation:
The three core pillars of the SAP Customer Data Platform are designed to provide a comprehensive framework for managing and leveraging customer data effectively.
These pillars are:
C. Activate: This pillar emphasizes the platform’s capability to utilize customer data to drive personalized engagements across various channels. Activation involves leveraging the unified customer profiles to trigger relevant actions, communications, and experiences tailored to individual customer needs and preferences.
D. Respect: Central to the SAP Customer Data Platform, this pillar underscores the importance of managing customer data with respect to privacy and consent. It involves ensuring that all customer data is collected, stored, and used in compliance with data protection regulations and individual consent preferences, fostering trust and transparency in customer relationships.
E. Unify: This pillar focuses on the platform’s ability to consolidate data from multiple sources into a cohesive and comprehensive view of the customer. Unification involves integrating disparate data silos to create a single, unified customer profile that provides a 360-degree view of each customer, enabling more informed decision-making and personalized customer experiences.
Together, these pillars form the foundation of the SAP Customer Data Platform’s approach to customer data management, supporting businesses in delivering personalized, respectful, and cohesive customer experiences.
Reference: SAP Customer Data Platform documentation on the platform’s core capabilities and principles.
Best practices for leveraging the core pillars of the SAP Customer Data Platform to enhance customer engagement and data management strategies.
Question #19
A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.
Which type of customer profile is best to use in this scenario?
- A . Contextual Customer Profile
- B . Master Customer Profile
- C . Unified Customer Profile
- D . Single Customer Profile
Correct Answer: C
C
Explanation:
The Unified Customer Profile within the SAP Customer Data Platform is designed to provide a comprehensive view of the customer by unifying various types of data from multiple sources. This profile type is best suited for scenarios where businesses need to react quickly to specific customer situations, such as late deliveries, to maintain customer satisfaction. By leveraging the Unified Customer Profile, businesses can access all relevant customer information, including activity indicators and segments the customer is part of, which is essential for timely and effective customer service.
Reference = The explanation aligns with the information provided in the SAP Customer Data Platform documentation, particularly in the sections discussing customer profiles and identity resolution123. The Unified Customer Profile (UCP) is ideal for this scenario.
Here’s why:
Consolidated Data: The UCP integrates data from various sources (e.g., CRM, e-commerce, delivery systems) to create a comprehensive, 360-degree view of the customer, including their purchase history and the late delivery event.
Real-time Updates: The UCP can be updated in real-time as new data, like the late delivery information, becomes available.
Actionable Insights: The UCP enables the business to quickly identify affected customers and trigger
appropriate actions for service recovery (e.g., personalized apologies, compensation), maintaining
customer satisfaction.
Reference: SAP Help Portal: Unified Customer Profile in SAP CDP (Find the latest documentation on the SAP Help Portal)
C
Explanation:
The Unified Customer Profile within the SAP Customer Data Platform is designed to provide a comprehensive view of the customer by unifying various types of data from multiple sources. This profile type is best suited for scenarios where businesses need to react quickly to specific customer situations, such as late deliveries, to maintain customer satisfaction. By leveraging the Unified Customer Profile, businesses can access all relevant customer information, including activity indicators and segments the customer is part of, which is essential for timely and effective customer service.
Reference = The explanation aligns with the information provided in the SAP Customer Data Platform documentation, particularly in the sections discussing customer profiles and identity resolution123. The Unified Customer Profile (UCP) is ideal for this scenario.
Here’s why:
Consolidated Data: The UCP integrates data from various sources (e.g., CRM, e-commerce, delivery systems) to create a comprehensive, 360-degree view of the customer, including their purchase history and the late delivery event.
Real-time Updates: The UCP can be updated in real-time as new data, like the late delivery information, becomes available.
Actionable Insights: The UCP enables the business to quickly identify affected customers and trigger
appropriate actions for service recovery (e.g., personalized apologies, compensation), maintaining
customer satisfaction.
Reference: SAP Help Portal: Unified Customer Profile in SAP CDP (Find the latest documentation on the SAP Help Portal)
Question #20
You want to provide user access to the SAP Customer Data Platform console using the administration features in the console.
How can you do this? Note: There are 2 correct answers to this question.
- A . By providing the correct Universe SAML Login configuration
- B . By supplying the correct OIDC Provider configuration
- C . By using the Admin Users functionality
- D . By calling an Admin User REST API
Correct Answer: A C
A C
Explanation:
To provide user access to the SAP Customer Data Platform console, administrators can utilize the Universe SAML Login configuration for secure authentication via SAML Identity Provider (IdP). Additionally, the Admin Users functionality in the console allows for the management of user roles and permissions, enabling the assignment of specific access rights to users within the platform.
Reference = User Administration | SAP Help Portal, SAP Customer Data Platform | SAP Help Portal
A C
Explanation:
To provide user access to the SAP Customer Data Platform console, administrators can utilize the Universe SAML Login configuration for secure authentication via SAML Identity Provider (IdP). Additionally, the Admin Users functionality in the console allows for the management of user roles and permissions, enabling the assignment of specific access rights to users within the platform.
Reference = User Administration | SAP Help Portal, SAP Customer Data Platform | SAP Help Portal