Practice Free C_C4H63_2411 Exam Online Questions
Question #1
You are creating a new legacy variant business unit.
Which matching rules does SAP Customer Data Platform preconfigure for both the Contextual Profile view and the Unified Profile view? Note: There are 3 correct answers to this question.
- A . CDC ID
- B . Master Data ID
- C . CIAM ID
- D . CRM ID
- E . C4C ID
Correct Answer: B C D
B C D
Explanation:
The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data matching. These rules are applied sequentially; if no match is found using the first identifier, the next identifier is tried. The predefined matching rules include:
Match Customers based on masterDataId
Match Customers based on crmId
Match Customers based on ciamId
This setup helps in identifying and matching customer data accurately for both the Contextual Profile view and the Unified Profile view.
Reference = The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources12.
B C D
Explanation:
The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data matching. These rules are applied sequentially; if no match is found using the first identifier, the next identifier is tried. The predefined matching rules include:
Match Customers based on masterDataId
Match Customers based on crmId
Match Customers based on ciamId
This setup helps in identifying and matching customer data accurately for both the Contextual Profile view and the Unified Profile view.
Reference = The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources12.
Question #2
In-store purchase information from known customers is ingested from the point of sale (POS) to SAP Customer Data Platform.
Which type of customer profile is recommended for this scenario?
- A . User Profile
- B . Contextual Profile
- C . Activity Profile
- D . Unified Customer Profile
Correct Answer: D
D
Explanation:
The Unified Customer Profile (UCP) is the ideal choice in this scenario.
Here’s why:
Persistent Data: A UCP stores customer data persistently, including historical purchase records from the POS. This allows for long-term analysis of customer behavior.
Connected Identity: The UCP can link the in-store purchase data with other customer identifiers (e.g., loyalty program ID, online account), creating a comprehensive, cross-channel view of the customer.
Reference: SAP Help Portal: Unified Customer Profile (Find the latest documentation on the SAP Help Portal) For integrating in-store purchase information from known customers coming from Point of Sale (POS) systems into the SAP Customer Data Platform, the most suitable profile type is:
D. Unified Customer Profile: This profile type consolidates data from multiple sources, including in-store purchases, into a cohesive, single view of the customer. The Unified Customer Profile encompasses various data points, such as demographic information, online and offline activities, and purchase history, providing a comprehensive understanding of the customer’s interactions with the brand across different channels.
Using the Unified Customer Profile for in-store purchase information enables businesses to enrich existing customer profiles with valuable transactional data, enhancing customer insights and enabling more personalized engagement strategies.
Reference: SAP Customer Data Platform documentation on customer profiles and data integration.
Best practices for incorporating POS data into the Unified Customer Profile within the SAP Customer Data Platform.
D
Explanation:
The Unified Customer Profile (UCP) is the ideal choice in this scenario.
Here’s why:
Persistent Data: A UCP stores customer data persistently, including historical purchase records from the POS. This allows for long-term analysis of customer behavior.
Connected Identity: The UCP can link the in-store purchase data with other customer identifiers (e.g., loyalty program ID, online account), creating a comprehensive, cross-channel view of the customer.
Reference: SAP Help Portal: Unified Customer Profile (Find the latest documentation on the SAP Help Portal) For integrating in-store purchase information from known customers coming from Point of Sale (POS) systems into the SAP Customer Data Platform, the most suitable profile type is:
D. Unified Customer Profile: This profile type consolidates data from multiple sources, including in-store purchases, into a cohesive, single view of the customer. The Unified Customer Profile encompasses various data points, such as demographic information, online and offline activities, and purchase history, providing a comprehensive understanding of the customer’s interactions with the brand across different channels.
Using the Unified Customer Profile for in-store purchase information enables businesses to enrich existing customer profiles with valuable transactional data, enhancing customer insights and enabling more personalized engagement strategies.
Reference: SAP Customer Data Platform documentation on customer profiles and data integration.
Best practices for incorporating POS data into the Unified Customer Profile within the SAP Customer Data Platform.
Question #3
What does the Overview tab display in the customer dashboard?
- A . Identifiers that are used in matching the customer profile
- B . Reporting of customer order activities that are part of the customer profile
- C . All the activities, segments and processing purposes for the customer profile
- D . Aggregate reports of all activities that are part of the customer profile
Correct Answer: C
C
Explanation:
The Overview tab in the customer dashboard of the SAP Customer Data Platform displays a comprehensive view of the customer profile. This includes all the activities associated with the customer, the segments to which the customer belongs, and the processing purposes for which the customer data is used. It provides a clear visual representation of the customer relationship, streamlined from various source applications, with key metrics and performance indicators (KPIs).
Reference = This information can be found in the SAP Customer Data Platform documentation, specifically within the SAP Help Portal’s section on the Customers Dashboard1.
C
Explanation:
The Overview tab in the customer dashboard of the SAP Customer Data Platform displays a comprehensive view of the customer profile. This includes all the activities associated with the customer, the segments to which the customer belongs, and the processing purposes for which the customer data is used. It provides a clear visual representation of the customer relationship, streamlined from various source applications, with key metrics and performance indicators (KPIs).
Reference = This information can be found in the SAP Customer Data Platform documentation, specifically within the SAP Help Portal’s section on the Customers Dashboard1.
Question #4
What does the Rest API enable you to do? Note: There are 2 correct answers to this question.
- A . Ingest new data
- B . Audit admin operations
- C . Configure events
- D . Create new business events
Correct Answer: A D
A D
Explanation:
The Rest API in the SAP Customer Data Platform enables various operations, including:
A D
Explanation:
The Rest API in the SAP Customer Data Platform enables various operations, including:
Question #5
Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.
- A . Event
- B . Action
- C . Indicator
- D . Profile attribute
- E . Segment
Correct Answer: C D E
C D E
Explanation:
In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors.
Reference = Audiences | SAP Help Portal, Creating Audiences – SAP Learning
C D E
Explanation:
In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors.
Reference = Audiences | SAP Help Portal, Creating Audiences – SAP Learning
Question #6
You want to implement family customer accounts in SAP Customer Data Platform.
What is the best way to do this?
- A . By using segments
- B . By using groups and relationships
- C . By using custom profile attributes
- D . By using a dedicated activity schema
Correct Answer: B
B
Explanation:
The SAP Customer Data Platform supports the implementation of family customer accounts through the use of groups and relationships. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. By leveraging this structure, organizations can gain enriched, real-time insights into their customer base, which is essential for driving growth and providing a customer-centric experience.
Reference = This information is corroborated by the SAP Community article discussing the use of the SAP Customer Data Platform for B2B use cases, which outlines the importance of understanding customer relationships and the benefits of having actionable data1.
B
Explanation:
The SAP Customer Data Platform supports the implementation of family customer accounts through the use of groups and relationships. This approach allows for the creation of a unified view of customer contacts, associated accounts, and the relationships within these accounts. By leveraging this structure, organizations can gain enriched, real-time insights into their customer base, which is essential for driving growth and providing a customer-centric experience.
Reference = This information is corroborated by the SAP Community article discussing the use of the SAP Customer Data Platform for B2B use cases, which outlines the importance of understanding customer relationships and the benefits of having actionable data1.
Question #7
Which metadata fields are supported by the event model? Note: There are 2 correct answers to this question.
- A . Timestamp
- B . System Source
- C . Signature Verifier
- D . Deduplication Identifier
Correct Answer: A D
A D
Explanation:
The event model in the SAP Customer Data Platform supports various metadata fields to provide information about the event itself.
Two of the supported metadata fields are:
Timestamp: This field is used as the original timestamp of the event occurrence. If not defined, the time of event ingestion is used instead.
Deduplication Identifier: This field is assigned for deduplication purposes to prevent the same event from being ingested more than once. If multiple events are sent with the same identifier value in this field, only the first will be ingested.
These metadata fields are crucial for ensuring the accuracy and uniqueness of event data within the platform.
Reference = The details about the supported metadata fields are found in the SAP Customer Data Platform documentation under the section "Event Metadata"1.
A D
Explanation:
The event model in the SAP Customer Data Platform supports various metadata fields to provide information about the event itself.
Two of the supported metadata fields are:
Timestamp: This field is used as the original timestamp of the event occurrence. If not defined, the time of event ingestion is used instead.
Deduplication Identifier: This field is assigned for deduplication purposes to prevent the same event from being ingested more than once. If multiple events are sent with the same identifier value in this field, only the first will be ingested.
These metadata fields are crucial for ensuring the accuracy and uniqueness of event data within the platform.
Reference = The details about the supported metadata fields are found in the SAP Customer Data Platform documentation under the section "Event Metadata"1.
Question #8
What are the possible application identifier conflict policy options when ingesting customer data using the Unified Customer Profile? Note: There are 2 correct answers to this question.
- A . Raise an error and abort the entire ingestion operation
- B . Duplicate Customer Profile
- C . Create new Customer Profile
- D . Discard data event
Correct Answer: AC
AC
Explanation:
In the context of SAP Customer Data Platform and specifically when dealing with the Unified Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and coherence. The possible application identifier conflict policy options are designed to provide flexible handling of such conflicts based on the business requirements.
AC
Explanation:
In the context of SAP Customer Data Platform and specifically when dealing with the Unified Customer Profile, handling conflicts during data ingestion is critical for maintaining data integrity and coherence. The possible application identifier conflict policy options are designed to provide flexible handling of such conflicts based on the business requirements.
Question #9
On which level of a B2B data model should a role (for example, Sales Manager or CEO) of a B2B customer be stored?
- A . Segment
- B . Relationship
- C . Group
- D . Customer profile
Correct Answer: B
B
Explanation:
In the context of a B2B data model within the SAP Customer Data Platform, the role of an individual, such as a Sales Manager or CEO, should be stored at the ‘Relationship’ level. This is because the ‘Relationship’ level allows for the association of roles and responsibilities with specific individuals within the context of their interactions and connections to other entities in the B2B landscape12.
Reference =
SAP Help Portal: B2B for SAP Customer Data Platform2.
SAP Customer Data Cloud Group Model Management documentation3.
B
Explanation:
In the context of a B2B data model within the SAP Customer Data Platform, the role of an individual, such as a Sales Manager or CEO, should be stored at the ‘Relationship’ level. This is because the ‘Relationship’ level allows for the association of roles and responsibilities with specific individuals within the context of their interactions and connections to other entities in the B2B landscape12.
Reference =
SAP Help Portal: B2B for SAP Customer Data Platform2.
SAP Customer Data Cloud Group Model Management documentation3.
Question #10
What is the recommended way to obtain the application key and secret for authorization of REST API calls to SAP Customer Data Platform?
- A . By accessing the Event Listener tab after configuring the event
- B . By configuring the connector in the Connector Studio
- C . By creating an application user in the Administration dashboard
- D . By creating a server application from the application library
Correct Answer: D
D
Explanation:
To authorize REST API calls to SAP Customer Data Platform, it is recommended to create a server application from the application library. When using a server application to make API calls, you can authenticate with an asymmetric RSA key pair, or a user key and secret combination. The process involves creating an application in SAP Customer Data Platform and then finding and saving your client key and secret, which are used to get a Gigya JWT token using OAuth 2.0.
Reference = This information is supported by the SAP Help Portal documentation on OAuth 2.0 Compliant REST API and Signing Requests to SAP Customer Data Platform12.
To obtain the application key and secret for authorizing REST API calls in the SAP Customer Data Platform, the recommended approach is:
D. By creating a server application from the application library. In the SAP Customer Data Platform, the application library serves as a centralized location where various applications can be managed and configured. By creating a server application within this library, you are provided with an application key and secret. These credentials are used to authenticate REST API calls securely, ensuring that only authorized applications can access and interact with the platform’s data and services.
This method of obtaining credentials helps maintain a secure and controlled environment for API interactions, safeguarding against unauthorized access to sensitive customer data.
Reference: SAP Customer Data Platform documentation on application management and API security. Technical guides on setting up server applications and generating authentication credentials for API access.
D
Explanation:
To authorize REST API calls to SAP Customer Data Platform, it is recommended to create a server application from the application library. When using a server application to make API calls, you can authenticate with an asymmetric RSA key pair, or a user key and secret combination. The process involves creating an application in SAP Customer Data Platform and then finding and saving your client key and secret, which are used to get a Gigya JWT token using OAuth 2.0.
Reference = This information is supported by the SAP Help Portal documentation on OAuth 2.0 Compliant REST API and Signing Requests to SAP Customer Data Platform12.
To obtain the application key and secret for authorizing REST API calls in the SAP Customer Data Platform, the recommended approach is:
D. By creating a server application from the application library. In the SAP Customer Data Platform, the application library serves as a centralized location where various applications can be managed and configured. By creating a server application within this library, you are provided with an application key and secret. These credentials are used to authenticate REST API calls securely, ensuring that only authorized applications can access and interact with the platform’s data and services.
This method of obtaining credentials helps maintain a secure and controlled environment for API interactions, safeguarding against unauthorized access to sensitive customer data.
Reference: SAP Customer Data Platform documentation on application management and API security. Technical guides on setting up server applications and generating authentication credentials for API access.