Practice Free AD0-E408 Exam Online Questions
Which elements should a test hypothesis include? (Select two.)
- A . Measurable outcomes
- B . Budget allocation
- C . Data analysis tools
- D . Test objective assumptions
How much time will it take to activate an Adobe Target activity and then propagate to UI using API methods?
- A . 10 minutes
- B . 5 minutes
- C . 2 minutes
- D . 15 minutes
What might cause a Target activity not to qualify for certain visitors?
- A . Incorrect audience targeting
- B . Low conversion rates
- C . Unoptimized content layout
- D . Incorrect reporting source
A travel website wants to test whether displaying "Last 3 seats remaining" increases ticket bookings.
What is the best primary metric for this test?
- A . Page Views
- B . Ticket Bookings
- C . Add-to-Cart Rate
- D . Session Duration
What are key elements of an Experience Performance report in MVT? (Select two.)
- A . Individual experience lift
- B . Confidence intervals
- C . Machine learning accuracy
- D . Primary success metrics
What factors should be considered when determining the winning variation in an A/B Test? (Select two.)
- A . Lift percentage
- B . Confidence level
- C . Page views per visitor
- D . Total campaign duration
Which experience displays if a user qualifies for an activity that contains multiple experiences with multiple qualifying audiences?
For example, in the following illustration, a user from California using a Windows device qualifies for both Experience A (Windows audience) and Experience C (California audience).
- A . This user would be shown Experience A.
- B . This user would be shown Experience B.
- C . This user would be shown Experience C.
- D . This user would be shown a mix of Experience A and Experience C.
What is the recommended action if the data in an A/B test indicates no statistical significance after a reasonable period?
- A . Stop the test immediately
- B . Extend the test duration
- C . Modify the audience
- D . Change the primary metric
What does a hypothesis primarily describe in an A/B testing activity?
- A . The expected outcome based on assumptions
- B . The number of users needed to complete the test
- C . The statistical significance level
- D . The duration required for the test
In the process of implementing personalization strategies through Adobe Target, why is the phase of identifying personalization opportunities crucial for testing and roadmap creation?
- A . Developing freeform tables to facilitate in-depth data analysis
- B . Coordinating the design and execution of personalized content in Adobe Target
- C . Formulating actionable insights in the form of hypotheses
- D . Evaluating and benchmarking the personalization approaches of competitors