Practice Free AD0-E408 Exam Online Questions
Which target activity uses advanced machine learning to personalize content and drive conversions by combining specific offers or messages?
- A . Auto-Target
- B . Auto Allocate
- C . Multivariate Testing
- D . Automated Personalization
What are key steps when creating an A/B Test in Adobe Target? (Select two.)
- A . Define the activity name and audience
- B . Use default metrics for the test
- C . Configure variations of the page elements
- D . Run the test without QA
How can a redirect offer be added to the Form-Based Experience Composer?
- A . Clicking Create, selecting the add offer decision, and specifying the URL
- B . Clicking Offers, selecting the Redirect Offers tab, and choosing an offer
- C . Clicking Change Redirect Offer, then selecting the desired URL
- D . Clicking Create, selecting the Redirect Offer, typing an offer name, and specifying the URL
What is the significance of waiting until each experience reaches the calculated sample size in Adobe Target AB-testing?
- A . It allows users to modify the test parameters mid-way.
- B . It ensures that the test reaches statistical significance.
- C . It guarantees the accuracy of baseline conversion rate estimates.
- D . It minimizes the risk of false-positive results in the test.
A target expert was running an A/B test on the website’s checkout page to compare two different call-to-action button colors. After a week of running the test, the developer noticed that both variations have similar conversion rates.
What course of action would be advisable in this situation?
- A . End the test and keep the original button color
- B . Test additional variations of button text along with the colors
- C . Extend the test duration to gather more data
- D . Implement both button colors permanently for different user segments
Which syntax is used for Geo location variables that are used as tokens in Adobe Target activities?
- A . ${profile.geolocation.country}
- B . profile.geolocation.country
- C . [profile.geolocation.country]
- D . ${geo.location.country}
A business wants to increase engagement on its homepage.
Which secondary success metric would best support this objective?
- A . Time Spent on Page
- B . Revenue per Visitor
- C . Orders Completed
- D . Product Views
What are primary use cases for Experience Targeting (XT) activities? (Select two.)
- A . Deliver personalized content to specific audiences
- B . Test variations of a webpage for all visitors
- C . Conduct multi-channel user testing
- D . Serve unique experiences based on user behavior
What is the purpose of MBox Trace in the Experience Cloud Debugger when debugging Target activities?
- A . It allows the analyst to view the website’s source code for debugging purposes.
- B . It assists in quickly identifying qualified Target activities and understanding visitor profiles.
- C . It authenticates the analyst’s Adobe ID for accessing Experience Cloud services.
- D . It provides detailed information about the browser’s debugging tools.
Which steps can help resolve activity performance issues? (Select two.)
- A . Revalidate success metrics configuration
- B . Modify audience targeting for broader reach
- C . Decrease traffic allocation to all variations
- D . Use the Target API for debugging