MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator Exam Info and Questions Sharing

Understand Salesforce MCE-Admn-201 Exam Info

The Salesforce Certified Marketing Cloud Engagement Administrator MCE-Admn-201 exam is designed for professionals responsible for configuring, maintaining, and supporting Salesforce Marketing Cloud environments. This certification validates your ability to manage subscriber data, configure system settings, support marketing channels, and troubleshoot common platform and user issues using Salesforce best practices. If you’re aiming to prove your expertise as a Marketing Cloud administrator, this exam is a key milestone.

Exam Format: Multiple-choice questions
Number of Questions: 60
Time Limit: 105 minutes
Passing Score: 67%
Registration Fee: USD 200/JPY 30,000
Retake Fee: USD 100/JPY 30,000

Master Salesforce MCE-Admn-201 Exam Topics

The MCE-Admn-201 exam measures your knowledge across five core domains:

1. Digital Marketing Proficiency (13%)

This section tests your understanding of digital marketing concepts and how Marketing Cloud supports marketing strategies, campaigns, and customer engagement.

2. Subscriber Data Management (18%)

You’ll be evaluated on your ability to manage contact data, including:

Subscriber models and data structures
Contact Builder and data extensions
Data relationships and data hygiene best practices

3. Setup (38%)

The largest portion of the exam focuses on administrative setup tasks, such as:

User roles and permissions
Business units and account settings
Data management configuration
Security and access controls

4. Channel Management (16%)

This domain covers how administrators support different Marketing Cloud channels, including:

Email configuration and send settings
Mobile and messaging channel basics
Channel-level permissions and setup

5. Maintenance (15%)

You’ll be tested on ongoing platform maintenance, including:

Troubleshooting account and user issues
Monitoring system health
Managing requests and ensuring platform stability

Preparation Tips for MCE-Admn-201 Exam

To prepare effectively for the MCE-Admn-201 exam:

Spend time in Marketing Cloud Setup and explore every admin option
Practice managing Contact Builder, data extensions, and subscriber attributes
Understand how roles, permissions, and business units impact users
Review Salesforce best practices for security, data management, and maintenance
Use practice questions to identify weak areas and improve exam confidence

The Salesforce Certified Marketing Cloud Engagement Administrator MCE-Admn-201 exam is a strong validation of your ability to manage and support Marketing Cloud environments effectively. With a clear focus on setup, data management, channel support, and maintenance, this certification proves you can keep Marketing Cloud running smoothly while supporting business goals.