Practice Free MCE-Admn-201 Exam Online Questions
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A . Dynamic Content for Triggered Sends
- B . Sends Account Send Summary
- C . Impression Tracking for Triggered Sends
- D . Email Performance by Attribute
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A . Use a web-safe font for text that closely matches the brand’s custom font.
- B . Build an email as one image, with all text saved in the brand font.
- C . Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.
- D . Build an email using multiple images, with all text saved in the brand font.
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A . Subscriber Key
- B . Contact ID
- C . Member Record
- D . Data Extensions
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A . Synchronized contacts are only counted after sending
- B . Only active email subscriber are counted.
- C . Mobile subscribers are not counted as contacts.
- D . There are overlapping contacts in each of the channel
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications? Choose 2 answers
- A . Define a Sender Profile.
- B . Define a Subscriber -specific From Name.
- C . Define custom Reply Mail Management.
- D . Define a Delivery Profile.
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A . Import a file of logged-in customers into NTO’s existing Abandoned Cart journey in Journey Builder.
- B . Create a user-initiated message to logged-in customers to send once the website is restored.
- C . Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D . Create and send an apology email that includes a discount for a future purchase to all customers
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not
only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers
- A . Proximity to Store
- B . Ages in Household
- C . Lifetime Purchase Value
- D . Conversion Rate
- E . Last Purchase Date
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access
How should the Marketing Cloud admin ensure users have access?
- A . Choose Public App Integration during the installation
- B . Install App-appropriate business units for expanded access
- C . License all appropriate users within the installed package
- D . Configure the API Integration to allow all users access
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the
links in an email sent via email studio.
Which solution should the admin suggest?
- A . AMP script for Marketing Cloud
- B . Parameter Manager
- C . Google Analytics 360
- D . Marketing Cloud Connect
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
- A . Create child business units for each brand and nest another level of child business units for GEOs.
- B . Create and apply folders with naming conventions in the current account to keep track of brand assets.
- C . Create new Enterprise business units for each brand and child business units for each of the brand’s GEOs.
- D . Create one child business unit for the other brands to share but apply folders and naming conventions.